How to Use Technology to Take Your Small Business to the Next Level with David Strausser

How to Use Technology to Take Your Small Business to the Next Level with David Strausser




As an entrepreneur and a small-business owner, do you embrace technology and take advantage of it or do you fear it? 

I am a huge fan (and I’m sure you are too) of all things that can make my life and business easier and more simple so that I can get the best results while putting in the least amount of effort, and technology can definitely assist you with that. If you use it in the right way, technology can truly help you get your business to a next level and generate more profit. 

A person who is truly an expert on using technology in your business, and my most recent guest on Christine Means Business podcast, is David Strausser. 

David is the host of the smash hit, small business growth podcast Shark Bite Biz, a member of Forbes Biz Dev Council, a Harvard Business Review Advisory Council member, General Manager of the Northeast Region for Vision33, CEO of his media company, Dead Brands, LLC., and a Notary Public.

Having worked in tech for most of his professional life, David has focused on helping companies drive profit with the right technology. A master at sales, marketing, and business development David uses those skills to help guide customers in the small business arena to find the right technological solution.

How to choose the right software for your business

When it comes to choosing the right software for your business, according to David, there are two components to take into consideration. 

  • The first one is the software itself. The software you chose has to be the right solution for you. Now, no software can offer you a solution that’s going to do 100% of everything you need, but if it's at 60-70% that’s pretty good because then you can use different add-ons in order to get it to 80-90% which is an acceptable range.
  • The second ingredient is the partner. You need to make sure that you have the right partner because if you don't, it doesn’t matter that you have the right software because you will still have a failed implementation. So, don’t be afraid to ask questions and to make sure that whoever you partner with is the right fit for your business. 

Another thing to keep in mind, if you’re planning to invest into a software for your business, is to do your research and your prep work and to invest into a software as soon as possible. 

Implementing a software into your business is a big investment, but  it’s a lot cheaper to grow organically with a software solution rather than get stuck in a corner because you waited so long that you've outgrown your solution, and now you're stuck. 

David’s advice is to make that investment as early as possible in your business because all of these solutions are meant to grow with your business. It's not like you implement something and then you're stuck with it forever; you can add more users, you can add more functionality, you can put on more nuts and bolts as your business grows and you can do it organically and over time. This will give you a much lower cost of entry than if you wait until you can't put it off any longer.

If you want to learn more about David and connect with him, take a look at his website and his LinkedIn page. Also, make sure you check out his Small Biz Podcast.

You can subscribe to the Christine Means Business podcast here and leave us a review as well! We would love to hear from you.

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