Welcome to this episode of Christine Means Business with Guest Jana O. Today we will discuss
Pinterest for health and wellness coaches
This is a cliff notes version of what we’ll be talking about. For the whole amazingness plus case studies listen or watch the complete interview.
Jana is a marketing expert and Pinterest specialist for online coaches, course creators, and service providers. She started working online in 2016 as a virtual assistant, and upon discovering that a client was leveraging Pinterest to get leads and sell her services Jana went all-in on the platform.
She now helps her clients and students automate list growth, so they can automate a steady stream of targeted leads for their courses and programs and set themselves up for long term business success. And yes, she does that with Pinterest.
I really believe that Pinterest is an amazing, cheap alternative actually because, especially for health and wellness coaches, Facebook is very tricky. And it can become a really, really expensive kind of funnel. Instagram still works well I believe. But Pinterest is just this little underdog and I'm really excited to learn more about it.
Jana had a shift in her thinking about How to use Pinterest as well.
“I really went from thinking of it as just a platform that is visual, that is for fun, to thinking about it as a potential, a place where coaches, service providers can get leads and clients. And that happened because I was working at the time and I still am, with a woman who is an advanced entrepreneur, and a coach. She offers courses and is a high-level service provider, and offers some VIP services. So she's all three and I looked at her lead generation strategy as I was getting more and more into her business, and I was managing her Pinterest account for her. And I realized that the vast majority of her website traffic, the vast majority of her high converting lead magnets all were coming from Pinterest. To this day, it's still her number one lead generation source. Her number one traffic source!
And for the clients that I work with, and the students that I teach in my course when they follow the process, essentially, Pinterest almost always exceeds and basically eclipses all of their other traffic sources. So it's, it's very powerful. The main shift, I think, that people have to sort of make is starting to think of as a search engine rather than a social media platform. Think of it as the search engine that it is. It's a search and discovery platform.
There is still a lot more I have to say about what that's like and how you use Pinterest as a search and discovery platform as opposed to like a social media. So I teach people about that. That's usually the first kind of shift people need to make or that “aha” moment people have when they realize how powerful it can be for their business.”
As you know I'm a huge, huge fan of free traffic, right? I mean, especially as a business coach, coaching people in the health and wellness sector, and we don't always have the biggest budget when we start out, or we've burned all our money on some quick fixes that actually weren't quick fixes. So I always preach that content is number one, PR and getting quoted on media outlets and so forth are great because they give you backlinks and Google is always your number one referral.
Here’s what is special about Pinterest though:
There are a lot of people who use Pinterest for business, who aren't coaches and course creators and consultants. People like Etsy store sellers, who make products. Prolific food bloggers, who are blogging every day or four or five times per week. And those people do great on Pinterest.
As coaches though, we have other marketing channels that we're also working on, we aren't necessarily able to use Pinterest every day of the week, 24/7. And you don’t have to.
The biggest mistake that people make is how they use Pinterest like social media. They've had some success on Instagram, they've had some success on Facebook, LinkedIn, whatever social media they like, and they turn to Pinterest because they hear you can get clients there, and they believe that their ideal clients are on the platform, which is true. If you look at the stats you have mostly women with a more expendable income.
And so they try to approach it like social media. Generally, when you do that, it doesn't work that way. So, unfortunately, people fail. And then they think, “Oh, well, Pinterest doesn't work for my niche, or it's not gonna work for me for whatever reason.”
But getting back to the idea that it's a search and discovery platform: the one amazing thing about that is that when you have a consistent Pinterest strategy in place, women who are searching for topics and things that are directly related to and exactly about the things that you teach about in your content, that you teach about in your free offers, and that you teach about in your paid offers, when women search those things, if you have this consistent strategy in place, they can find you and your content and your offers on Pinterest.
The second part is that it is not just a search engine but also a discovery platform. People are there because they're looking to discover and be inspired.
- They're looking for ideas about how to make their lives better. About how to make their businesses better.
- They are open-minded, and they're open to taking action when they find the solutions that fit them and their lives and their businesses.
- And that paired with the fact that there's that timing piece where they're looking for your content and your particular keywords and you will show up at that moment that's so powerful because they're in this mindset where they're looking for a solution, and they're open to it. Great. So it makes that audience a very action taking audience.
So the title has to be a sentence that is in the words of the person who's literally just spontaneously sitting down and typing it in.
- The first phase is the strategic setup. And that's where you're doing a lot of the legwork because you're putting in a lot of time and energy in the beginning and clarifying your strategy and getting things set up strategically.
- The second phase is where you are just really doing the dang thing. Create a workflow for yourself so that every month you know exactly what you need to do for Pinterest. You can sit down for half a day, do everything that you need to for your Pinterest for that month, and then set it and forget it until the next month and then do it again 30 days later. So phase two is where you have to have that patience and that faith in your strategy and see that satisfaction. So you're just doing your workflow every single month.
- In phase three, eventually, you can get to the point where you can say, Okay, now you have like a critical mass of data, you can look at your analytics in very simple ways and just say, Okay, now I can look back and say, Okay, what worked for me? Which pieces, which topics are performing the best on Pinterest? Which style of Pinterest pin even are my pink pins doing better? Are my white pins doing better, you know, whatever, like the minimalist, more. So it's like you can optimize at that point.
And this is not everything … our discussion on Pinterest for health and wellness coaches continues, and we give away even more tips.
To learn it all listen or watch the complete interview and feel free to get in touch with questions. Please leave us a 5-star review on iTunes if you enjoyed what you learned!