Most of us start our own business with the same idea: if I'm going to start this thing, I want to do multiple six-figures/ seven-figures at some point. However, when I first started my business, scaling was really scary to me. I realized that the reason why I was holding back was that I was terrified of having a team, having people to rely on me for payroll. Now, I understand that there are loads of different models, and the key is to scale in a way that works for you because scaling is not a “one size fits all” strategy.
Stephanie is a business strategist and scaling expert, who helps women scale their service-based businesses to six-plus figures while keeping them in the CEO seat and working less than 20 hours a week. She's also a tech nerd, system strategist, wife, mom, and Chipotle addict.
Customize your scaling plans and growth strategies to your life
According to Stephanie, we need to make sure that our scaling plans and our growth strategies are completely customized to our life or the lifestyle that we want to live. We all have the ability within us to create million-dollar businesses but do we want to be working 80 to 100 hours a week creating that business? The first step is to look at the season of life we're in, what our goals are for this season of life, and then we need to create a customized plan to achieve those.
However, there are a couple of basic things that we need to do first:
- We have to get really clear on what our goals are because once we figure out what our goals are then we can start to put those pieces in place
- We have to look at the offers that we're selling in our business and make sure that they’re set up to be scalable, meaning they don’t require us to do the work every single hour of the day
Put on those CEO shoes
When thinking about scaling your business, you need to take yourself out of the equation because you only have so much time and so much energy to devote to serving your people. You need to get into the CEO, doing only the things that you need to be doing. Running a business is not easy, there are a lot of different steps that go into that but until you move into that CEO seat and out the employee seat, you will not be able to truly scale.
Now, you might wonder what exactly a CEO does. Stephanie explains that a CEO is somebody who is doing only the things that they need to be doing, focusing on the vision and growth for their company; everything else is delegated, automated, or outsourced in some way. Also, keep in mind that once you step into owning a business and then truly step into that CEO role, you have to do a lot of internal work that conjures up a lot of things that you don't want to deal with. Nobody has personal development on their roadmap when they start a business; we have marketing on our roadmap, we have a shiny website on our roadmap, but do we have to cry our eyes out because we didn't get that certain stuffed animal at a park for some stupid reason? No. And it's absurd, but it will happen. Just know that everyone has to go through it, and if you're new to the entrepreneurial world, just nip it in the bud, do it as soon as you can.
Don’t follow somebody else's business process
Another thing that Stephanie mentions is that when you have an online business, you might fall into the trap of seeing somebody else who's really successful and try to follow their process when you actually need to do the exact opposite. Because if it doesn't feel good to you, it's not going to work, you’re going to have to force it. If it's already stressing you out to no end if it’s not healthy if it's not pleasurable, and that by definition, even if it is profitable, it's not a long-term solution. If you want to grow your business, you need to look at the long term perspective.
Stephanie is offering a number of free trainings that are jam-packed with a ton of incredible info regardless of where you are in your business.
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