Speaker Information + Resources
Thank you for your interest in speaking at The Successful Pop-Up Store Summit. I’m so excited to team up with you to pull off an incredible event!
The Successful Pop-Up Store Summit is a 3-day event that will help female (future) pop-up store owners make the absolute most of their shop and have a fantastic ROI.
On this page, you’ll find resources meant to make speaking as easy as possible and answer any questions you have. If you run into a question I didn’t answer, email me at info@christinemeansbusiness.com
As a speaker, you'll also get free access to the All Access Pass!
How it will work
The Successful Pop-Up Store Summit will run from 25th – 27th September 2023. Presentations will include 15-20 minutes of content (with up to a 3-minute freebie pitch).
Along with the presentations, there will be a Facebook group for attendees to have fun in, hold each other accountable, and ask questions. If attendees have good questions on the day your presentation is going on, you’re welcome to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value.
The presentations themselves will be pre-recorded together with me and be a hybrid of interview and you mainly teaching.
Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.
During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting The Successful Pop-Up Store Summit. This includes an all-access pass for the replays, bonus resources from sponsors and speakers, an extra mobile application with an exclusive community message board, a private q&a podcast feed and much more. This will provide immense value to our attendees while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions and grow your email list. Yay!
What I'll ask of you
So this all sounds great, but what kind of work does it require of you? Let’s chat about it!
1. Basic Information
The first thing I’ll need is some basic information from you so I can finish up our registration page and Speakers page.
Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information easily.
2. Presentation
Next up is your presentation! Each presentation should be 15-20 minutes long MAXIMUM. We will record it together (schedule your slot here) so that we can keep things nice and interactive. They’re meant to be more friendly and casual, rather than perfect and structured. We want our attendees to learn something valuable while having fun in the process.
Your presentation should include strong, actionable content and provide a transformation for attendees, moving them closer to having a successful pop-up store experience. Here’s the suggested format:
With that being said, you have your choice of the following presentation formats:
- 3-minute or less introduction
- Topic overview
- Where people go wrong and tend to sabotage their success for their store
- Teaching section
- A challenge and specific action steps to give a transformation
- Up to a 3-minute pitch*
Schedule a time with me to do that here. We’ll work together to come up with questions.
*You are welcome to pitch either a free or paid product. To get the most from your presentation, I recommend creating a freebie that helps them move toward the transformation you’ve promised and complete your challenge and pitch that.
Having something directly related to your presentation that gets attendees closer to the goal they’re interested in will perform better than an unrelated freebie or paid product.
Then, I suggest that you hook your freebie up to a tripwire so you can start making money off of your presentation right away. From there, add new subscribers to your funnel!
For more information on creating a transformation through your presentation, listen to the first half of this podcast episode.
Presentations are due by 4th September 2023 the latest.
3. All-Access Pass Contribution
The Successful Pop-Up Store Summit will be a huge addition to the presentations we’re running. To make it even more valuable and to give you an additional way to grow your email list, I’ll ask each of you to provide one resource to add. This includes things like:
- Templates
- Workbooks
- Courses (big or small)
- 1-month memberships
- eBooks
Note: I expect this to convert well so I do not recommend contributing any 1:1 offers.
It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.
Anyone who does contribute a premium resource will get a 60% affiliate commission on sales, rather than 40%. It’s also an opportunity to collect hundreds of extra email addresses as attendees claim your offer.
We cannot accept freebies or percentage-off offers.
Information for these resources is due on 21st August or as soon as you can. You'll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.
Attendees will be able to start claiming your bonus right when registration opens on 11th September 2023.
4. Promotion
The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.
Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on 6th September.
You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any All Access Pass sales (60% if you've contributed a premium bonus).
You’ll find swipe copy and graphics in the Resource Vault below.
Affiliate Details
While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?
That’s exactly why I’ve set up an affiliate program for the All Access Pass where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by 28th October 2023..
The commission structure is as follows:
- 40% for all speakers
- 60% for all speakers who include a premium bonus
To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads.
Just remember to use your affiliate link, which you can create or look up here.
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
Resource Vault
Now for those resources I promised to make your life as easy as possible.
In this folder you’ll find the following resources:
- To do list with due dates so you can keep track of everything nice and easily
- Email swipe copy and suggested send dates
- Social media swipe copy and suggestion posting dates
- Social media graphics
- Workbook template
View the resources here.
Current Action Steps
Phew, that was a lot to cover – thank you for making it this far!
For the sake of clarity, here are your current action steps:
- Let me know you’re in or schedule a time to record your presentation
- Provide your basic information once the link comes through
- Sign up for your affiliate account
- Let me know if you have any questions up to this point!
Remember to grab your to do list and get things added to your calendar. Because if you’re like me, if it’s not in your calendar it doesn’t exist.
Important Dates
Here’s a roundup of our key dates:
- Basic information: As soon as possible
- Presentation: 4th September 2023
- All Access Pass contribution information: 21st August 2023
- Promotion period: 6th September – 25th September
- Summit dates: 25th – 27th September
- All Access Pass cart closes: 28th September
- Affiliate payouts: by 28th October 2023
Something I missed? Email me at info@christinemeansbusiness.com
