First impressions through design are crucial
We are all judging books by their covers. Sure, we may change our opinions afterwards but the very first impression matter, especially when we have the choice to just “click away”. Websites are a reflection of what your business or service stands for. And if you want to be known for high-quality and up to date your website needs to reflect that.
That does not just mean a “pretty” design. It also means that text is easy to read, the layout is agreeable to scan over, the content presentation is dynamic and interesting and even impressive and of course it needs to tick all the boxes legally with a privacy policy and so forth.
A standard template might get you started but it is also super limiting and won't give you the flexibility of design that can truly impress a prospect who will then invest some more of their time to browse around.
Why do we focus on small businesses in Luxembourg?
Our heart beats for super small business who don't need a from-scratch coded website that is impossible to navigate on the backend by an amateur. Those might serve big corporations but our clients want to make sure it is user-intuitive and easy to handle and management can be done by themselves later on. However, this is not too common in the local Luxembourgish landscape. Often solutions are too complicated and frankly too expensive for the marketing budgets of small stores or service providers.
We try to stay fair in our pricing by being affordable for a smaller marketing budget and offering follow-up video tutorials for our clients to make sure that they do not need a maintenance contract and are not overwhelmed by unnecessary technical tools.
Do you want to have even more people notice your business and be found on Google?
Do I really need a website and visual identity?
Quite a few of our clients are running successful businesses without a website and they rightfully question whether they need an online presence.
The answer is yes and no.
It is not a lifesaving necessity. However, it can make your life a lot easier and support your plane.
First of all you can use it for easier communication than say, phone messages or individual emails. You can announce events, answer questions that you are confronted with all the time, save time by explaining concepts and services and so forth.
Moreover, it is simply a professional statement. You rise from amateur league to the pros because the first impuls from people is to check up on businesses online and when they cannot find a website it can be a red flag.
Is your website ready for mobile devices?
Your website needs more than just functionality on desktop
Statistically speaking, most people use their phones to research anything they are interested in. If your website isn't functional on mobile, people will jump off straightaway because it is difficult to navigate, looks outdated and is hard to read. It leaves a bitter taste in visitors and that is why we make sure that everything we design is responsive, well designed to adapt to any screen size and designed to wow.
Does your website have a strategy?
Without a strategy, your website is just a one-off investment that you will never get back
Only launching a website does not do much for you. In order to have the highest ROI your website should be equipped with SEO tools, have a strategy to convert leads into paying clients or customers and remove work for you rather than adding to your workload.
People don't translate into clients immediately. Our mission is to help you get that conversion
Social media is great, but none of your “followers” data belongs to you, and when you lose your account, everything you worked for is gone * pouf *. By having a website you can collect email addresses for you to keep and an inbox message is much more effective than a post that may or not be seen. Hence we recommend our clients to have an ESP ready for email collection via a Newsletter subscription box or other lead generation tool. We are happy to develop ideas on this together and provide custom solutions for each business.
Why are we using WordPress?
In our ten years of experience, WordPress Websites have proven to be the most robust platform that you can expand on later on. Indeed a lot of our clients start with a one-pager and then evolve over time adding more pages and functionalities as the years go by. WordPress can to that easily and cost efficiently with many plugins or add-ons available for free or a minimal fee. It saves a lot of money in the long run compared to All-In-One services.
Does your website reflect your business identity?
We consult on branding, image and the latest trends
Our expertise includes a branding session and a resulting brand style guide so that you can make sure that your visual identity is cohesive throughout your platforms adding your professional image and reputation.
We have a proven simple process that our clients love and that leaves them with a design they are proud of. This also prevents an unnecessary time consuming back-and-forth process due to a lack of communication. It is a win-win on both sides.
